StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

What do we see How visual contribute to the participation in the culture - Essay Example

Cite this document
Summary
The text chosen is of printed nature and is a magazine advertisement. This advertisement is about Haagen – Dazs the world - renowned ice cream .The advertisement depicts visual objects of mint leaves, ice cream cup and a verbal catchy phrase…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
What do we see How visual contribute to the participation in the culture
Read Text Preview

Extract of sample "What do we see How visual contribute to the participation in the culture"

?What do we see: Ad of Haagen - Dazs The text chosen is of printed nature and is a magazine advertisement. This advertisement is about Haagen – Dazs the world - renowned ice cream .The advertisement depicts visual objects of mint leaves, ice cream cup and a verbal catchy phrase. In a glimpse the advertisement is very mind refreshing and immediately takes one to the subtle beauty of nature. The advertisement is centralized on a natural theme, and attempts to capture the minds of the audience on this basis. An advertisement to enter the mind and hearts of the audience needs to have a balance in visual and verbal aspect. It is mostly seen that some advertisement do have striking visual images and mostly lack substance.(Mitchell ,12-24) “More advertisements contain visual elements, and many advertisements provide little product attribute information”. The advertisement is containing a very catchy phrase which makes the audience think deeply as well as ponders about the quality of the product. It attempts to create a spark in the minds of the viewer as to the subtle meaning hidden in the ad. The ad is very appealing with the bright green leaves of mint as fresh as a morning dew as the main focus point. The brand is trying to persuade the soul of a person and keep them attracted to the product which is portrayed natural and fresh. It is very important for an advertisement to capture the minds of viewers visually and verbally. Ad from the point of view of audience From the point of view of audience the ad is very spontaneously appealing as the concept is directed to the freshness and subtle beauty of the nature. There is a lot of serenity which comes along with this ad and this takes the audience to a world of health and freshness. The persuasive technique of the ad is very commendable as the main theme of the ad is nature. The graphic is soothing and simple and gives a wholesome and graceful look to the ad. Any ad to be effective needs to look upon the uses and gratification it gives away to the audience. As per (Blumler)“ Uses and gratification is the optimist’s view of the media. and the media can have an unconscience influence over our lives and how we view the world.  The idea that we simply use the media to satisfy a given need does not seem to fully recognize the power of the media in today’s society”. The gratification aspect of this ad is very over powering, natural and subtle. The viewer gets an immense touch of nature while viewing this ad and understands that the product is completely natural, wholesome and refreshing. The use of ad is to satisfy the appetite of the consumer in an eco –friendly way. For the same reason, the brand has used the theme of nature by portraying fresh mint leaves.Poeople always go for products which are organic and healthy and nothing can be more appealing than mint. Its bright green color with its refreshing nature grabs the attention of the readers. msk209@hotmail.com msk209@hotmail.com Visual culture and its impact on viewers of the ad Culture is the traditions, values and beliefs followed by a community or group of people when it comes to visual culture it is the images and sign we come across in every day life and the influence our culture place have on us. According to our culture or belief certain images in an advertisement can persuade us significantly to buy them. Advertisement for food products like ice cream needs to come with unique visual effects. While observing the ads for ice creams it can be seen that the flavor of the ice cream is always the conveyed to the viewer in an amazing way. As this ad is about ice cream which is mint flavored a mint twig is the main point of visual encounter here. There is also a phrase beneath the primary focus which is very poetic and heart feeling. Since the world is nowadays very health conscious and eco – friendly a depiction of natural object brings in lot of customer confidence and loyalty to product. Visuals penetrating the environment Visual effects play an important role in the advertisement field. According to ( Smith ,56-60)“ Subjects exposed to an ad consisting of a brand name headline and either a color photograph of a kitten or the verbal claim "Brand I facial tissues are soft" expressed strong beliefs about the product's softness indicating that pictures and words are both effective in communicating an explicit claim”. This shows that viewers of the ad relate the visual object and built perceptions around the image shown in the ad. In this specific ad, when people view the mint leaves the first thing come across their mind is the exquisite aroma and cool freshness of it. This attributes of the mint surrounds the viewer and takes him to a world of freshness and aroma which positively relates to the taste of the icecream.Moreover, the verbal aspect of the advertisement also connects with the visual object and is narrated to show the product is simple and natural. How visual contribute to the participation in the culture In current era visual media attempts to work with a target to focus on cultural identity. Visualization is a practice which motivates people to participate or engage in a certain culture. The cultural power is very over powering and the visual created by keeping in mind this aspect can reach to the viewers or audience effortlessly. People interact day- to- day with commercials and form ideas and perception from it. When the visuals interrelate with cultural identity of people or community, it is easier for the product to get in to minds. In today’s global market commercials are influencing the life of people enormously and the inventions of new technology have made the visual media a paradise to engage in. References Mitchell, A.A. (1986). The effect of verbal and visuaal elements in an advertisement on brand attitudes and attitude towards the advertisment. JSTOR, 13(1), 12-24 Blumler, J.G. (1974). Uses and gratifications theory. Retrieved from http://www.uky.edu/~drlane/capstone/mass/uses.htm Smith, R.A. (1991). The effects of visual and verbal advertising information on consumers' inferences. Journal of Advertising, 24(5), 56-60 Please find the ad here-http://www.huffingtonpost.com/2010/04/06/the-best-magazine-adverti_n_526873.html#s78956&title=undefined Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“What do we see How visual contribute to the participation in the Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1407628-what-do-we-see
(What Do We See How Visual Contribute to the Participation in the Essay)
https://studentshare.org/environmental-studies/1407628-what-do-we-see.
“What Do We See How Visual Contribute to the Participation in the Essay”, n.d. https://studentshare.org/environmental-studies/1407628-what-do-we-see.
  • Cited: 0 times

CHECK THESE SAMPLES OF What do we see How visual contribute to the participation in the culture

How Media Artefacts Affect Conception of Reality

Horkheimer and Adorno addressed how big corporations control culture industry due to their large vertical and horizontal integration.... It is important to learn how to criticize, and read, socio-cultural manipulation to help in empowering in relation to the dominant culture and forms of media.... It enhances sovereignty of individual as well as media culture by giving people power in cultural environment.... Recently, cultural studies have emerged as the best approach to study of society and culture....
13 Pages (3250 words) Essay

The Middle School Approach With a Focus on Visual Arts

It is important to understand culture and cultural diversity because “culture provides beliefs, values, and the patterns that give meaning and structure to life” (Ballengee-Morris & Stuhr, 2001: 6).... The essay 'The Middle School Approach With a Focus on visual Arts' is devoted to the issue of the middle school approach to visual arts education with a focus on disadvantaged children and those from diverse cultures, it is shown how realistic it is to implement such an approach....
9 Pages (2250 words) Essay

Art as Part of Culture Poses as an Obstruction for Globalisation

This essay analyses art as part of culture poses as an obstruction for globalization.... culture is defined as the capabilities and habits acquired by man as a member of society including knowledge, belief, art, law.... The definitions of art and culture are seemingly contrasting to the definition of globalisation, which in turn is defined as the compression and stretching of geographical spaces resulting to a borderless economy characterized by technology, information exchanges, knowledge economy and capital flow thus breaking down the barriers between nations expanding trade opportunities, eliminating monopolies and protectionist policies....
27 Pages (6750 words) Assignment

The Sight of Sound: Visual Culture and Popular Music

This paper researches the culture of production of popular music and media market as changing industry.... Whatever the consequences, popular music has changed so that a visual representation of published music influences the culture towards participating in purchasing the music in order to also purchase the style, attitude, and fashion of the visual representation.... The influence on culture has not been wholly positive with the influences of angry, rebellious narratives giving rise to a dehumanizing message....
11 Pages (2750 words) Term Paper

Composing Self

As a government-sponsored initiative, the Peace Corps program has been influential in spreading American culture and promoting cultural tolerance and intercultural understanding between the United… Members of this volunteer group are expected to further its objectives and, at the same time, achieve growth at a personal level.... The Peace Corps is a ubiquitous aspect of American culture, having been founded 54 years ago by President John F.... This paper will discuss different features of the Peace Corps that are integral in its success, with emphasis on how it The Peace Corps is a volunteer program that facilitates cultural exchange and understanding and provides technical assistance and support to Americans and people from other countries....
9 Pages (2250 words) Research Paper

Introduction of Digital Media and Social Interaction: Work and Leisure

Individuals from all corners of the world can share information on a wide range of topics such as interests, culture, and educational material.... The end user can contribute their input into what is put into media and even give feedback on the same.... In the essay “Introduction of Digital Media and Social Interaction: Work and Leisure” the author evaluates the introduction of mass media, which has made it easier for new makers and consumers to interact....
12 Pages (3000 words) Essay

That Playfulness of White Masculinity

rohlick not only helps us to understand women participation in the film festivals but also their space and place in tourism in general.... It also makes us see the role of culture and stereotypes in influencing women participation in tourism.... This gives a picture of the level of participation of women in adventure as well as the kind of adventure women participate in.... In the essay, I pay close attention to Frohlick's work on masculinization of tourism and how she brings out the sexuality issues in tourism in her research....
8 Pages (2000 words) Essay

Benefits of Physical Activity to Individual Health - Physical, Emotional, Social, Intellectual, and Spiritual

hellip; In groups of five, the students will conduct questionnaire surveys within the college to gather data on students' attitudes towards physical activity and behaviors in terms of participation in physical activity.... Lesson Objectives: Students are able to: Describe the impact of physical activity on their physical, emotional, social, intellectual, and spiritual health Explain the personal, cultural, social, and environmental factors that influence college students' decisions to engage or not to engage in physical activity Reflect on strategies for encouraging college students' participation in physical activity participation Develop research skills by planning and carrying out research related to the instructional topic Perform data analysis, form their interpretations, and present their findings in the form of a report Derive valid conclusions from their findings and recommend future studies Develop public speaking skills Vocabulary: Physical activity, exercise, Dimensions of health Procedure: Introduction The tutor will introduce the lesson by asking students to define physical activity in their own words....
13 Pages (3250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us