StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Mass media criticism - marxist analysis from ad - Essay Example

Cite this document
Summary
They have basically targeted all parts of the demography. Demography includes family, genders, nationality, income or even races. An…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Mass media criticism - marxist analysis from ad
Read Text Preview

Extract of sample "Mass media criticism - marxist analysis from ad"

Module: McDonalds is a multi-national company and therefore, it has a large target market and has to achieve the attention of people all around the world. They have basically targeted all parts of the demography. Demography includes family, genders, nationality, income or even races. An advertisement by McDonalds from the 1970s consists of a black family of four with a father, mother and two sons; one being 6-8 years old while the older one being 13-15 years of age. Also shown in the ad is another black man who is not a part of the family.

The ad shows very clearly about the happiness and joy which surrounds the family and demonstrates the fact that being in McDonalds showers nothing but contentment and jubilation. Also shown in the ad is the fact that there is an interaction between the family and the guy sitting in the other booth. This interaction is rather a friendly one. as depicted by the huge smiles on the black guy and the father with his child. The Marxist theory emphasizes over the importance of social class, keeping in effect the ownership by the media and the response of the audience to the media text that is being brought forward.

Talking about how the audience will react to the ad, there are certain point of views that can be emphasized. The major response of the audience will be positive. The ad depicts harmony and peace as well as joy and delight. Also, the audience will give an optimistic response to the ad because the ad emphasizes on a family-oriented nature and how it brings nothing but happiness all around. The audience might also react in different ways to the involvement of African- Americans in the ad and not white people.

Some people might act in a negative manner however, others might have a positive response to having African Americans. 1970s was the time during which the African-Americans rose to greater heights than before. More visible than ever, African-Americans became a formidable presence in entertainment, politics, and science. This ad thus depicts the time of joy for the African-Americans. The text written at the bottom shows that McDonalds is a casual and comfortable place and invites the targeted audience by mentioning about the quick service and about the excellent quality food.

talking further about the ad, it shows that how Macdonalds packages history and concrete memories to sell products that enlists its audience in the commoditization of memory and celebration of basic ideological values of U.S. society (i.e. patriotism, the continuity of history, family, consumption, etc.). The ad reflected the fact that McDonalds has been serving for generations and to different ages. The French fries, burger and drink that the family and the guy were eating has stayed the same way and of the same quality for a long time.

The targeted market in this specific ad was not only family but also those people who want to savor the flavors alone .The critic agreed that the advert explained its true meaning but it is also true that the effects were somewhat distributed in different dimensions.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mass media criticism - marxist analysis from ad Essay”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1631654-mass-media-criticism-marxist-analysis-from-ad
(Mass Media Criticism - Marxist Analysis from Ad Essay)
https://studentshare.org/journalism-communication/1631654-mass-media-criticism-marxist-analysis-from-ad.
“Mass Media Criticism - Marxist Analysis from Ad Essay”, n.d. https://studentshare.org/journalism-communication/1631654-mass-media-criticism-marxist-analysis-from-ad.
  • Cited: 0 times

CHECK THESE SAMPLES OF Mass media criticism - marxist analysis from ad

The Relevance of Social Media from a Neo-Marxist Perspective

The framework for this theory on the media is rooted in the marxist analysis of class society.... he Neo-Marxist Theoretical Framework The neo-Marxists consider mass media as an important part of the bourgeois state.... The deceptive instruments, which comprise all cultural components such as religion, education, and the mass media, are meant to condition the minds of the ruled and oppressed to accept their fate and to comply to the system.... Many of its proponents have indulged in trading accusations of revisionism or deviation from what they perceive as Marxism in its purest and most accurate....
11 Pages (2750 words) Essay

Art and Advertising

Therefore, it is perfectly logical to see how some of the best artists in present times (including the top graduates of art schools) have been recruited by advertising agencies and media syndicates to work for them.... This essay describes the connection between advertising and art that has become one of the most important links between the business world and the creative souls....
9 Pages (2250 words) Essay

Dox Thrash - Making Prints of His Real Life

For the African America community, the events portrayed in their art could be anything from poverty to lynching.... Another print from Thrash is Boats at Night which is also inspired by social realism will also be looked at.... An analysis of these two works will be undertaken along with a comparison to Kollwitz's work....
8 Pages (2000 words) Research Paper

Jack Vettriano A Contemporary Artist

At the age of 21, Vettriano Jack had an interest in painting when he received a set of water-colors as a gift from his girlfriend and thus spending much of his spare time learning the styles and techniques of painting.... The paper analyzes the art of Jack Vettriano, A Contemporary Artist....
5 Pages (1250 words) Essay

Mass media criticism - semiological analysis from ads

The said campaign contains a wide range of innovative and… Therefore, for the purpose of this assignment, the following ad titled “Smart Listens to the Head, Stupid Listens to the Heart” will be considered. The designers of ads attempt to 28 Jan mass media criticism: Semiotic Analysis of an Advertisement Diesel, a popular lifestyle and fashion brand of international repute, has recently launched a unique advertisement campaign called “Be Stupid” that celebrates the fun of being stupid as opposed to being smart....
2 Pages (500 words) Essay

Managment and Digital Labour Networks

This is because of the thought that the industry has many career opportunities as well as capacity to meet and interact with people from different parts of the world.... hellip; This paper talks that modern growth and developments in the digital media industry has seen many people dream of finding a job in the industry....
11 Pages (2750 words) Essay

Sociology - Mass Media

The mass media is contemporarily involved in an essential role of enabling globalization and enhancing cultural exchange by facilitating the flow of information through television programming, international news, improved technologies, music, and film.... Most media houses have… Creation of a single global popular culture has been largely influenced by new technologies, worldwide capitalism and global television commercialization which occurred due to In analyzing various theories in sociology in regards to media and globalization, an assessment of the role the mass media plays ion the contemporary world is essential....
4 Pages (1000 words) Essay

Doing Marxist Analysis of the Mass Media

… The paper "Doing marxist analysis of the Mass Media" is an outstanding example of an essay on media.... nbsp;The purpose of this essay is to apply a marxist analysis to modern examples of mass media and explore the patterns of ownership and profit-motive within these examples.... marxist analysis is particularly useful in showing the political and economic focus of the mass media and shows that there are distinct social inequalities within the field (Singleton, 2011)....
3 Pages (750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us