StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

NHL Advertising Campaign - Article Example

Cite this document
Summary
“Inside the Warrior” Campaign Sarah Gee Review Name Professor Institution Course Date Executive Summary In business marketing, the orientation of an intriguing campaign requires the close consideration of the operands of a campaign to derive the inherent attention of the audience…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
NHL Advertising Campaign
Read Text Preview

Extract of sample "NHL Advertising Campaign"

Download file to see previous pages

In a much aggrandized discourse of hegemonic masculinity, Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign by Sarah Gee, it can be noted that there is close attributes to how Mrs. Gee tries to argue out the campaign (Hanold, 2012). Indeed, Mrs. Gee realizes the importance of the masculinity in explaining the inherent interpretation of the campaign. Primarily, Mrs. Gee closely examines the interpretation of the campaign in the dominion of patriarchy over matriarchy.

Gee argument is based on empirical social research, and on this account, she successfully use Hockey as a sport to explain local gender hierarchies. Her discourse is substantial in reflecting to the bold perception of economic affiliation as explained in the role of masculinity, mentally and physically. This discussion will attempt to provide a double sided criticism of hegemonic masculinity as interpreted by Sarah Gee in her review against the 2005 inside Warrior campaign. Critique Criticism for In debate of gender equality, the concept of one triumphing over the other has become the center of focus.

Naturally, sports require both mental and physical attributes, which in this case, men triumph on the physical side. However, as this debate will attempt to singularize, there is an inherent subordinate role of social position in men. The 2005 campaign is a feature event that on several accounts explained the inherent role of men in the general society. The campaign sought to clarify the concept of hegemonic masculinity and how, in relation to this campaign, men maintain their dominant role in the society – primarily protection.

Hegemonic masculinity has deep relation in a much elaborated theory, cultural hegemony by Antonio Gramsci. In both theories, a scholar will realize the analysis of power amongst social classes. While feminism is largely attributed as the intrinsic ability to reproduce, the patriarch camp has been vicious enough to apply masculinity to sustain a leading dominant position in the society. As the discussion will attempt to discover, there is close relation between the two centers of power, in how they alter each other.

Currently, a significant percentage of men have not been involved in bellicose activities regarding physical hurting at war or any form of violence. This explains the validity of this campaign in concept of viscosity. Any scholar will note at ease the derived relation of hegemonic masculine theory in the aspect of struggle to explain the bread winning regime. Traditionally, the masculine affiliation has been attributed to violent, brutal, pseudo-natural and tough actions which psychologically explains why men should not only apply mental power in soliciting economic life, but as well as physical power.

In relation to the 2005 campaign, it is coherent to concur that men not only applied their physical strength against equally trained men, but the also applied sticks which in this case had a close significance to a real time war (Hanold, 2012). The validity of these actions has close sources to the argument of anxiety provoking in a pursuit of a better economic good. The notion of hegemonic masculinity has been applied to explain social embodiment of masculine configuration. The theory clarifies that man cannot survive, that is in a smooth environment, without

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/management/1492486-nhl-advertising-campaign
(NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/management/1492486-nhl-advertising-campaign.
“NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1492486-nhl-advertising-campaign.
  • Cited: 0 times

CHECK THESE SAMPLES OF NHL Advertising Campaign

Central government advertising campaigns are designed to persuade rather than to inform citizens about policy

But by showing just how drastic an effect smoking can have on one's body, the campaign ensures that it has the attention of smokers and non-smokers and might be able to convince them to leave the habit, or not take it up in the first place.... In order to establish the reasons there are 5 are certain examples of the kind of advertising by the Central Government in the UK.... … The Central Government in the UK has designed a lot of advertising campaigns in order to make the citizens of the country aware of it various policies....
5 Pages (1250 words) Essay

Professional Sports

Article Critique Name of Student University EXECUTIVE SUMMARY The advertising campaign of any event plays an indispensible role in the success of the event and along with that achievement of the goals of the event.... This paper deals with the analysis of the development and production of the National Hockey League's (NHL) 2005–2006 “Inside the Warrior” advertising campaign.... hellip; The advertising campaign was generally based on the three factors which are the context of the 2004–2005 NHL lockout season that led to the League's ensuing re-launch and rebranding exercise for a new professional ice hockey product within the entertainment industry; (2) the promotional devices used in the campaign that accentuate its explicit hyper masculine “warrior” theme; and (3) interviews with executives from Conductor that offer important insights on their construction of a warrior theme and the existent nature of the crisis of masculinity (Gee, 2009)....
3 Pages (750 words) Essay

Marketing Strategy of DHL

In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn started DHL first as a messenger company and later developed it as a parcel service.... his paper presents the detailed summary of DHL marketing in marketing sector and other aspects like what are the services offered by the United Parcel Service for the customers of DHL....
27 Pages (6750 words) Essay

T-Mobile Television Advertising

Television advertisements increasingly feature songs or specific musical themes that are designed to hook audiences and to be memorable so that they can remain in the minds of the audience even long after the ad campaign has passed.... This paper explores the topic of television advertising while paying particular attention to its meaning and drawing examples from the T-Mobile television advertisements as well as the Saatchi & Saatchi advertising agency, and their work with T-Mobile. Television advertising… ers to marketing approach of placing a commercial program on television; organizations produce and pay for advertisements to be broadcast on TV to convey certain messages for the sole purposes of marketing their products or services to the prospective consumers....
4 Pages (1000 words) Essay

Reebok CCM Advertising Campaign

"Reebok-CCM advertising campaign" paper states that Reebok-CCM serves a market that is comprised of both amateur hockey players and hockey enthusiasts.... These markets comprise young people who are generally interested in hockey and with some who have later developed a passion to play....
14 Pages (3500 words) Case Study

Alcoholism and Its Ill Effects

This paper looks at alcoholism in general and alcoholism among adolescents in particular and its negative impact on health.... National statistics related to alcoholism among adolescents and its potential influencing factors are explored in this paper.... hellip; The paper analyses existing strategies for the prevention of alcoholism and the nurses' role in promoting safe alcohol consumption....
11 Pages (2750 words) Assignment

Marketing Campaign and Effectiveness of Advertising Activities

The advertising campaign relied on the health belief model, which was developed during the 1990s, emphasizing that people react and participate in disease reduction programs, only when they expect the adverse effects of the disease (Melkote and Steeves, 2001, p.... This work "Marketing campaign and Effectiveness of Advertising Activities" focuses on the Act FAST campaign, the stroke association, and Public Health England.... The author outlines that the campaign was effective, the fact that it changed the behaviors and the attitudes of the public....
7 Pages (1750 words) Essay

The Strengths and Weaknesses of Three Government Schemes

This paper will evaluate the strengths and weaknesses of three government schemes that aim to encourage an increase in physical exercise, two from the UK and one from Germany; firstly, the UK's “Get a life, get active” and “Change4Life” public health campaigns will be addressed, followed by a discussion of Germany's “National Cycling Plan 2002-2012, Ride Your Bike” campaign.... The first campaign aimed at promoting physical activity in the UK is known as the “Get a life, get active,” which aims to promote physical activity among both the young people and their parents....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us