StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Learning Team Sales Plan Analysis - Essay Example

Cite this document
Summary
The essay "Learning Team Sales Plan Analysis" focuses on the critical, and thorough analysis of the major issues concerning the sales plan for a Learning Team. The sales plan is intended to set a proper direction for the sales team by providing specific goals…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Learning Team Sales Plan Analysis
Read Text Preview

Extract of sample "Learning Team Sales Plan Analysis"

Number Due Additions to the Original Sales Plan Additional goals and objectives The sales plan is intended to set a proper direction for the sales team by providing specific goals which should be achieved. In this case, a number of short-terms goals and long term goals will be added to the original plan in order to ensure that the organization has a proper direction in terms of its sales prospects. It is realized that the original sales plan had a number of areas which needed to be addressed further in order to provide better sales for the organization. In this respect, one of the areas is the definition of proper goals and objectives for the organization. With respect to sales, these objectives are essentially financial. The organization therefore seeks to increase sales for its products by 15 percent for the next six months. By providing such a financial sales objective, it becomes possible for the sales team to break it into quantifiable objectives. In addition, this sales plan further develops the sale objectives on the goals that have been formulated. Once realized, these objectives will help the organization in meeting its sales goal within a specific timeframe. The sales department expects an increase in the expenditures on advertisements and other forms of sale promotions as a result of the goals and objectives. In the original sale plan, it was realized that the crucial aspect about target sale market was actually lacking. In this case, the target market is included and covers market research information such as industry sales data. This would greatly be important in projecting the organization’s sales based on the industry figures. More importantly, the research will provide important information on the competitors and how the customer base is shared in the industry. Similarly, it provides information on market shares and competitive advantages. Environment Indeed, the environment is always a major determinant of the sales of an organization. The present environment in the region is slightly volatile characterized by a number of forces. On the political front, the electioneering period has put the region on a political mode and this is greatly affecting the operations of many businesses. However, it is mostly multinationals which are affected negatively. For local businesses there is increased investment in the town. Economically, the region like most parts of the country is undergoing a series of economic instability. While the government has really tried to cushion local businesses from the effects of this crisis, the effect is still present on the ground. The reduced purchasing power will affect the sales of the organization as people reduce their expenditure on consumable products. On the technological front, it is seen that organizations have to adopt the changing technological order in their operations in order to survive in the increasingly competitive market. In this respect, the organization seeks to ensure that its operations are always guided by the latest advances in technology. While technology is always expensive to update in the organization, the benefits realized thereafter are usually great and effectively justifies the investment. In any case, it becomes difficult to conduct operations without the proper application of information technology solutions (Sharma & Joshi, 2008). Market segmentation and targeting In order to enhance the operations in the market, the sales department has considered segmenting its market on various accounts. In this case, the corporate market segment will comprise an important part of the target market and this will include the current corporate bodies that we serve in our client bases. This segmentation will provide a proper way through which to serve the market better by ensuring each segment is served well and in the most appropriate way. Similarly, individual consumers will also comprise another market segment which shall be served with the right products. The market segmentation will be important in the formulation of a set of objectives for each market segment which shall consequently lead to an increase in the sale for each segment (Stowell, 2004). Brand Marketing and Pricing In order to improve the quality of its brands and enhance their success in the market, the organization will apply brand value enhancement as an important part of its operational processes. This will be undertaken in tandem with the corporate marketing strategy. The focus here is to ensure constant renovation and product upgrading which will improve the brand value. As the brand becomes stronger, there will be an increase in sales. It is further realized that the original sale plan did not have a comprehensive pricing strategy for the organization. In this case, the organization seeks to adopt a number of pricing strategies to serve its sales purposes. Market oriented pricing will largely be used in the determination of the appropriate price which can give better returns to the organization in addition to making the products competitive in the market. This will call for thorough market research on various market dynamics and situations. In the same way, considering the quality of the products and the present sales situation, the organization considers the use of target pricing in order to help in achieving the overall organizational goals. It is hoped that these pricing strategies will help in providing a proper sales direction for the organization and making the products competitive and affordable in the market (Zhang, 2005). Customer service and internal marketing It is recognized that quality customer service is one of the most important ways of marketing an organization. In this respect, there will be greater focus on quality customer service not only within the sales department but across the organization. Customers will be given the opportunity to gives their views in relation to the quality of services received from the organization. The feedback from the customers will form an important part of strategies used in promoting the organization. Internal marketing will therefore be an important part of the sale process and every employee is actually part and parcel of this process. In conclusion, it is hoped that these additions will greatly benefit the sales process of the organization by providing a proper framework which can effectively guide the sales process. While challenges will be expected, it is hoped that solutions will be formulated in a timely manner. References Sharma, S. P., & Joshi, D. B. (2008). Marketing and sales management. Jaipur: Paradise Publishers. Stowell, D. M. (2004). Sales, marketing, and continuous improvement: six best practices to achieve revenue growth and increase customer loyalty. San Francisco: Jossey-Bass Publishers. Zhang, Z. J. (2005). Pricing strategies. Boston: McGraw-Hill Custom Publishing. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Learning Team Sales Plan: Phase Three Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1477325-learning-team-sales-plan-phase-three
(Learning Team Sales Plan: Phase Three Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/marketing/1477325-learning-team-sales-plan-phase-three.
“Learning Team Sales Plan: Phase Three Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1477325-learning-team-sales-plan-phase-three.
  • Cited: 0 times

CHECK THESE SAMPLES OF Learning Team Sales Plan Analysis

The Process of Preparing the Marketing Plan at the Global Tobacco Industry

The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.... Marketing plan Abstract The report is about formulating a marketing plan for Philip Morris, the tobacco giant of USA.... In the process of preparing the marketing plan the report has discussed about the global tobacco industry and has also emphasized on the US tobacco market.... The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan....
12 Pages (3000 words) Assignment

Management - Business Simulations

However, the sales effort is on and this is evident from the month end report for Jan-13 which indicates that business does a modest start with at least one fulfilled and two new orders (see Appendix 1.... 78 and at this stage it is quite expected as the sales effort starts showing results only after some time.... ), it seems that the sales effort is greater than the overall marketing effort at this stage, since building cash inflow is a priority at this stage....
8 Pages (2000 words) Essay

Sales planning and operations

In the following step, LPPT Cola needs to make an outline of their sales plan.... After the determination of the targeted market and sketching the sales plan, the next process will be the creating a network or connectivity.... Subsequently, after recognising premium target consumer segment of the products which can facilitate to increase the sales of the company in the long run, the organization needs to make a comprehensive market analysis to recognise the specific requirement trends of the customers from the offered product (Treace, 2013)....
9 Pages (2250 words) Essay

Marketing Management Plan for an Existing Business

The company information includes the company's history its areas of operation, and market analysis.... The key issues facing the company are detailed in the SWOT analysis.... The paper entitled 'Marketing Management plan for an Existing Business' presents the business so chosen here that it is carpet cleaning.... Further to this, the details of the company's sales data for the past three years gives us a fair idea of the company's growing presence in its geography....
8 Pages (2000 words) Case Study

Developing Effective Project: Planning and Team Building

The team should have a well-studied plan that is borne out of careful evaluation and analysis of the situation.... But this has to be implemented by a team who must bring along with it a well-developed plan.... The project team suggested that paperwork can be minimized through automation, while recording and logging of sales and service, or placing an order by customers would be an easy task.... Automation can enhance targeted marketing, minimize costs, and enhance sales....
9 Pages (2250 words) Literature review

Sales Managment

Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations This paper appproves that in accordance with the facts mentioned by Bakosh, it can be said that this author has laid significant amount of focus on multiple other aspects of motivating sales teams rather than just concentrating on the financial incentive type.... The objective of this live assignment was to carry out an open ended questionnaire session with the National sales Manager of the company Mr Daniel O'Brien....
5 Pages (1250 words) Assignment

Walking Beauty - Company Overview

The two together one gentleman form the management team of walking beauty salon.... Walking beauty has a talented and qualified team of beauticians.... Also, the management team has personnel qualified in the field of hairdressing and beauty.... This paper 'Walking Beauty - Company Overview" focuses on the fact that walking beauty is a mobile beauty parlour that provides a full service to both females and males customers....
9 Pages (2250 words) Assignment

Development Plan for the Company Universal

This term paper "Development plan for the Company Universal" presents a formal explanation of a set of business objectives, because of the reasons that they are accepted as something which is achievable, and the necessary plan to reach those objectives.... The main objectives of the business plan are to deliver value to the external customers by fulfilling the satisfactory conditions that are needed to achieve intermediate goals.... This business plan is concerned with the company Universal which is focused on doing their business to the workhorse (daily use customers) and the travelers (one time buyers)....
21 Pages (5250 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us