StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Consumers Activities and Consumption - Assignment Example

Cite this document
Summary
The author of this assignment entitled "Consumers Activities and Consumption" comments on the socio-cultural development and practices by which consumption activities and practices of consumer society have become a medium for marketplace presumption…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Consumers Activities and Consumption
Read Text Preview

Extract of sample "Consumers Activities and Consumption"

Major Ways in Which the Activities of Consumption and the Practices of Consumer Society Have Been Theorized Introduction Researchers of consumer’s activities and consumption have broadly explored the socio-cultural development and practices by which consumption activities, and practices of consumer society have become a medium for marketplace presumption. Notably, there is a clear agreement between theorists of modernity consumption and those of post-modernity consumer society concerning the centrality of consumption to contemporary capitalism and modern culture. The purpose of this summary is to show some elementary concepts and theories concerning consumption and the practices of consumer society derived from journal entry. Discussion Anthony Giddens has theorized consumption as concurrent basis and therapeutic response to the predicament of identities, originating from the pluralisation of societies, their values as well as knowledge within post-traditional social universe1. Other post-modernists consumption researchers, like Baudrillard have theorized consumption and the practices of consumer society as the semiotic system whereby signs are consumed and not just the products2. For instance, societies are recognized by the institution and expansion of exchange networks by which individuals acquire essential goods plus services. This is evident in the messages in which firms conveys, such as the Scotland Food & Drink Ltd vision which states that in order to make Scotland globally acknowledged as a place of quality food and drink, they bring together their clients to discuss the organization successes, its problems and ideas. Hence, the firm harness the combined resources of its entire supply chain and the consumer s within the general public so as to celebrate their products3. According to Don Slater, the consumer culture is an engine for redirecting any reflection of critical consciousness towards product desires, whereby the trouncing of consciousness is characterized by manipulation as well as persuasion4. Furthermore, the consumption and consumer society is theorized as an opulent and materially satisfying consciousness that has replaced the real society with desires which are more purposeful to capitalism. This is footed on the fact that consumption makes individuals capacity to be viewed through the eyes of others, especially when individual lifestyles depictions clash with others within the marketplace or the media landscape. That is why Giddens and Featherstone argue that people under consumption society are capable of preference in almost every facet of life such that whatever they wear or even own seems to be an expression of a given identity 5. Activities of consumption and the practices of consumer society have also been theorized in a way such that consumption has been transformed from consuming to subsist to existing to consume. That is why consumption determines how things get produced, and as a result, production has turned out to be a source of artificial stresses like global injustice on other humans as well as the natural environment. Hence, organizations have realized that their consumers have become conscious of any injustices being done to other people involved in the production and the environment. Consequently, they seek to show that they promote ethical consumption. For instance, the Fair-trade Certified chocolate insists that when clients buy their chocolate, they are taking part in assisting to build an improved and brighter future for the farmers, their personnel and the families. The message passed across is that Fairtrade makes sure that all stakeholders involved in the production process receive additional funds to build up their communities, and to invest in their daily necessities, such as education plus healthcare6. Therefore, when it comes to on a daily basis purchase decisions effortless choices such as selecting Fairtrade chocolate for the sake of workers rights in developing nations, or sustaining ethical clothing line which are made devoid of using exploited labor, can really matter. For example, ethical Clothing Australia certification together with labelling system assists consumers to make well-versed decisions when it comes to ethical shopping7. Notably, the ethical consumption theorists put a new relationship involving the consumer and the outside world via social plus environmental burdens. That’s why, it is inevitable to reflect on the social reality which consumers undergo when evaluating consumption and the practices of consumer society. The theory is that the right thing to carry out is to take action so as to maximize the good and moral uprightness since it is elemental for the welfare of ethical consumers rather than consequences or rules of consumption8. Conclusion The most common way by which activities of consumption and the practices of consumer society have been theorized is through morality, whereby ethical consumption is expressed as an avenue of expressing moral commitments. For instance, through the pressing for best practice towards corporate sustainability or ensuring that legal obligations together with standards are fulfilled all through the supply chain. However, the way in which most of the activities of consumption and the practices of consumer society have been theorized mostly views consumption as unethical, and as such threatens to isolate ordinary citizens instead of recruit them. Therefore, commodity consumption should be theorized as a way of social reproduction whereby it acts as a prospective resource for shifting consumption practices plus patterns. Bibliography Scotland Food & Drink Ltd. "Our Vision Mission and Strategy." 2010. http://www.scotlandfoodanddrink.org/about-us/our-vision-mission-and-strategy.aspx (accessed March 21, 2012). Giddens, Anthony. Modernity and Self-Identity: Self and Society in the Late Modern Age. Stanford University Press, 1991. Jayne, Mark. Cities and Consumption. London: Routledge, 2006. Slater, Don. The sociology of consumption and lifestyle’, in the Sage Handbook of Sociology. Edited by Craig Calhoune, Chirs Rojek and Bryan Turner. SAGE, 2005. The Ethical Clothing Australia. "ethical clothing australia." 2011. http://www.ethicalclothingaustralia.org.au/home/home (accessed March 22, 2012). The Fair Trade Association of Australia and New Zealand. "Choose Fairtrade this Easter!" 2009. http://www.fairtrade.com.au/get-involved/campaigns/make-fairtrade-choice-easter (accessed March 21, 2012). Warde, Alan. "Consumption and Theories of Practice." Journal of Consumer Culture (Sage Publications) 5, no. 2 (2005): 131–153. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumers Activities and Consumption Assignment”, n.d.)
Consumers Activities and Consumption Assignment. Retrieved from https://studentshare.org/marketing/1591993-course-name-consumer-cultures-environmental-futures-topic-journal-exercise-examine-some-of-the-major-ways-in-which-the-activities-of-consumption-and-the-practices-of-consumer-society-have-been-theorized
(Consumers Activities and Consumption Assignment)
Consumers Activities and Consumption Assignment. https://studentshare.org/marketing/1591993-course-name-consumer-cultures-environmental-futures-topic-journal-exercise-examine-some-of-the-major-ways-in-which-the-activities-of-consumption-and-the-practices-of-consumer-society-have-been-theorized.
“Consumers Activities and Consumption Assignment”, n.d. https://studentshare.org/marketing/1591993-course-name-consumer-cultures-environmental-futures-topic-journal-exercise-examine-some-of-the-major-ways-in-which-the-activities-of-consumption-and-the-practices-of-consumer-society-have-been-theorized.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumers Activities and Consumption

How is the city written - I picked the topic: by consumerism

“If there is one agreement between theorists of modernity and those of post modernity, it is about the centrality of consumption to modern capitalism and contemporary culture.... hellip; To thinkers as different as Werner Sombart, Emile Durkheim and Veblen Thorstein at the turn of the twentieth century, consumption was a decisive force behind modern capitalism, its dynamism and social structure” (Trentmann 2004, p.... The pessimist point of view considers consumerism as a byproduct of capitalism, whereas optimistic views states that “consumption allows people to improve their subjective and objective well-being, with opportunities being available to enhance leisure freedom and to facilitate the pursuit of happiness....
4 Pages (1000 words) Essay

Consumption of Natural Resources

This is where the issue of consumption comes in.... The world's developed countries are notorious for their excess consumption.... hellip; Additionally, excess consumption among these industrialized nations also produces more waste than their environments can handle.... The US tops consumption in natural gas, 2 oil, coffee, corn, zinc, lead, aluminum, rubber and many other resources.... There are numerous ways in which this consumption rates can be illustrated....
19 Pages (4750 words) Essay

Contemporary Consumerism among Citizens

The first one was stated as "the theory that an increasing consumption of goods is economically beneficial, economic theory - (economics) a theory of commercial activities (such as the production and consumption of goods)" and the other one as "a movement advocating greater protection of the interests of consumers crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end" If we are to tackle the issue with regards to the contribution of citizenship to it, consumerism as a theory on increasing of consumption of goods is beneficial, and then this claim would be in effect if the support of the citizen pertaining local goods and services is evident....
8 Pages (2000 words) Essay

Lifestyle and Consumer Culture

The products of daily use as well as the luxury items and leisure activities are the symbols of consumer culture of any country.... Australia as a country has also been found to follow the western consumerist culture in terms of fashion, films, new technology and other consumer products to satisfy the daily needs and with booming economy and increased power of buying the Australian consumers have turned into binge buyers....
6 Pages (1500 words) Essay

Consumer Ethnocentrism and Buying Intentions

In relation to the activities of the consumers, the purchasing decision of a consumer seems to be influential towards the success of a company's strategy, especially in domestic and foreign markets.... hellip; At the level of consumer “ethnocentrism” which is measured in this particular paper, the consumers' will not always assess the domestic commodities highly and foreign commodities negatively.... The idea of globalization represents significant challenges and opportunities especially for the marketers and the consumers....
9 Pages (2250 words) Term Paper

Fashion, Taste, and Consumerism

consumption is of items are based on various theories.... The Keynesian theory of consumption has it that the absolute income hypothesis depends on the current income of the country of individual to have the buying power.... Some other theories have it that consumption of individuals depends largely on the behavior of people and their cultural way of life.... The rate of consumption is also defined by taking comparison to the level of production....
6 Pages (1500 words) Essay

Water consumption research

bserving the Western way of consumption often gives a bit cultural shock,which… If average residents' income is taken into consideration,Evian in China is really “luxury”( see appendix 1 for price Introduction I come from China and studying in London has enlightened me about some of the of secrets of “capitalist society” particularly Tesco and Waitrose such as the popularity of fair-trade products.... bserving the Western way of consumption often gives a bit cultural shock,which made me rethink the Chinese way of consumption....
2 Pages (500 words) Essay

Ethical Consumerism

thical consumerism (also known as ethical purchasing, ethical consumption, ethical sourcing, or ethical shopping) is a type of consumer activism that is based on dollar voting.... The report describes the various meanings of consumerism and describes various approaches adopted by the Cooperative group of companies in carrying out their social activities.... activities other than buying, such as lobbying of government or dialogue with manufacturers and retailers....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us