StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Journal - Personal Statement Example

Cite this document
Summary
Being bombarded with hundreds or even thousands of advertisements every single day, I started this marketing class with a very pessimistic view of what advertising is. Looking at the first journal that I wrote, my previous view of marketing is a tool which saps the money of individual, luring everyone to purchase products and services which are not really necessary…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Marketing Journal
Read Text Preview

Extract of sample "Marketing Journal"

Download file to see previous pages

It enables me to appreciate the well-crafted marketing strategy of Starbucks instead of just branding it as a specialty coffee retailer focused on bringing cups of coffee in the market. I now see that the success of Starbucks is due to its well orchestrated and comprehensive marketing strategy. It provides that "Starbucks experience" by having good ambiance, good coffee, and good baristas. I would have to say that I appreciate its quest in using green coffee allowing it to help small farmers whose main livelihood is producing organically grown coffee which are consumed by Starbucks clients.

I like the company's effort in ensuring that beans are "green" and "ethical" as this add value to their products. As a discriminating customer, I would gladly pay a premium for a product which is manufactured by a socially responsible business organization thinking that I am not just having a good product but is also given the opportunity and reach out to other people through my purchases. I believe that marketing has a good impact in us. . Marketing is not bad in itself. Marketing just responds to our emerging needs noting that the success of a campaign is dependent on our responsiveness.

Thus, I believe the harm that it can inflict on individuals and society is dependent on our acceptance of it. The prevalence of corporate social responsibility as a good way of marketing a business organization is good for the society. As we customers continue to prefer products which are made by socially responsible manufacturers and service providers, we also continue to urge companies to give back to the society that they operate in. The greater participation of companies in livelihood, educational, and financial development of less privileged societies just shows how marketing helps the economy and society as a whole.

Through marketing, we get informed of what companies do and how they contribute to sustainable development.For me, the most important issue that companies should focus on in this time is the current economic slowdown. Recognizing that it is affecting all nations both developed and developing, companies should seek to minimize the blow of economic recession by helping in their own ways. This can be done by directly intervening in nations where help is needed. Another is through keeping their workers and focusing on other cost-cutting initiatives.

I think it will be illogical to focus on environmental concerns at this present time when our problem is in economic sustenance. I will be very much pleased to see business organizations coordinating with government and other institutions in making the economic recession more bearable for everyone in the globe. This is an urgent matter and a business organization which calls

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1504500-marketing-journal
(Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 Words)
Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1504500-marketing-journal.
“Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1504500-marketing-journal.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Journal

Critical Evaluation of Marketing

Critical Evaluation Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (25, October, 2011) Introduction marketing has always been criticized for one reason or another.... Others censure the manipulation that marketing practices cause.... hellip; The ethics of marketing is not a new subject and debate on the ‘deceptive' side of marketing is often witnessed in the academic circles.... The article is trying to evaluate whether this type of marketing is ethical or not....
4 Pages (1000 words) Essay

A Marketing Journal

(1) Social marketing is now in a rapid growth phase, with several textbooks, a peer review journal, two conferences, and numerous social marketing institutions now available to assist program planners in using this powerful approach to social change (Andreasen, 2002).... To do so they'll need a new marketing model more appropriate to the new consumer marketspace(*) and new approaches to integrating interactive media into their business system and marketing programs. We believe that digital marketing is an attractive proposition for more consumer product or service categories than is typically assumed....
3 Pages (750 words) Essay

Interactive Marketing

journal of interactive marketing volume 21.... journal of interactive marketing.... journal of Interactive Marketing, Vol.... k/journal/40006669/abstractCRETRY=1&SRETRY=0.... journal of interactive marketing volume 17.... In this short essay, the author presents an analysis of the criticisms by Professor Stephen Brown stating that marketers get too much involved in researches and customer satisfaction and have lost the niche of marketing innovation....
2 Pages (500 words) Essay

Communications in an Internet Environment

The paper "Communications in an Internet Environment" presents that the new economy has bought about a new approach to marketing that is no longer product/market-driven but customer-driven.... In today's competitive economy marketing management eventually rests upon the customers' behavior.... Thinking of marketing less as a function and more as a set of values and processes (Moorman and Rust 1999) appears as the new vision of marketing....
8 Pages (2000 words) Essay

Customer Understanding, and Integrative Communication Mix of Quicksilver Cruise

The focus is on customers from Hong Kong and the development of a plan of analysis that details the unique nature of this East Asian market, how Quicksilver Cruises can best market to this demographic group, and how the development of a comprehensive marketing plan will help them to be successful in this endeavour for the long term....
7 Pages (1750 words) Assignment

Development of an Advertising Campaign for Steel Products

The company provides the finest gates, privacy screens, handrails, card readers, bollards, and fences.... It produces high-quality goods and services for its customers.... The company… ntains divisions that produce products of steel, aluminium, and stainless steel for cropping, drilling, punching, welding, tapping, notching, and the band saw cutting....
7 Pages (1750 words) Essay

Perspective on marketings role within your organisation

The Role of Marketing, journal of Marketing, 63 (Special Issue); 180–197.... marketing has gained prominence in the literature as an orientation that is shared by everyone in organizations and as a process that is organized and implemented through all functions (Moorman & Rust, 1999).... It is a significant business function that helps an organization to… For instance, marketing function of the organization will provide operations with sales forecasts necessary in planning production Perspective on marketing's role within an organization marketing has gained prominence in the literature as an orientation that is shared by everyone in organizations and as a process that is organized and implemented through all functions (Moorman & Rust, 1999)....
1 Pages (250 words) Essay

Reflecting on Managerial Accounting

This paper "Reflecting on Managerial Accounting" focuses on the fact that as GM spun Delphi off from their operations in 1999 one may have thought this was a good deal.... There was an agreement between General Motors and Delphi that was designed to make the legal separation between the two companies....
18 Pages (4500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us