StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Tesco's Recommendations - Essay Example

Cite this document
Summary
What began by selling the single product of Tesco Tea has now expanded into a chain of over two thousand four hundred stores around the world with…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Tescos Recommendations
Read Text Preview

Extract of sample "Tesco's Recommendations"

Download file to see previous pages

However, it was with the oncoming of the 1990s that Tesco began its international expansion and began to channel extensive resources towards innovation in its marketing strategy to reach consumers (Clark, 2008). This paper shall attempt to shed light on Tescos current standing in the consumer market and the effectiveness of its current marketing strategies in order to develop a set of recommendations for Tesco to sustain and improve its market share and profitability. It is also imperative to realize that Tesco has chosen to exercise extensive product development and market development by adding products and services that are non-food but provide consumers with high levels of utility.

This strategy is one that has proven to be extremely beneficial for Tesco over time (Chaffey, 2008). While this innovation on the part of Tesco may make it difficult to soundly place Tesco as a grocery retailer, the fact remains that Tescos fundamental sales items remain those that pertain to groceries. The approach is one that is found by Tesco in the concept of the investment in growth. Growth, according to Tescos strategy, is the development of availability and accessibility for consumers to Tesco (Corporate Watch UK, 2004).

An example can be found in the fact that Tesco more than often chooses to make use of an opportunity to open an Express Store rather than letting it go by. With regard to the effectiveness of the current marketing and strategic outlook of Tesco, it can be observed that Tesco is currently recognized as a reliable and acknowledged brand amongst European consumers and is in a condition that can be considered stable enough to bring forth an expansion plan into the market (Corporate Watch UK, 2004).

It would be appropriate for Tesco to move forth from market penetration approaches to product development strategies (Marivic Butod, 2009). Needless to say, the question of the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tesco's Recommendations Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Tesco's Recommendations Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1561737-tescos-recommendations
(Tesco'S Recommendations Essay Example | Topics and Well Written Essays - 1000 Words)
Tesco'S Recommendations Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1561737-tescos-recommendations.
“Tesco'S Recommendations Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1561737-tescos-recommendations.
  • Cited: 0 times

CHECK THESE SAMPLES OF Tesco's Recommendations

Responding to Global Warming

Trading agreement of Tesco with other countries – Threat – Given the global nature of tesco's business, the different laws laid down by different Governments such as EU, NAFTA, ASEAN etc, can hamper the uniformity of tesco's policies for being environmentally friendly....
11 Pages (2750 words) Term Paper

Tescos Brand and Sales Promotion in the Chinese Market

The firm is facing several challenges in the market as it is culturally very different form the other markets that the firm has ventured. The market varies in… These features cause Tesco to deviate from the norm which makes it more challenging for it.... Promotional tools that the firm uses are more traditional like television and print media....
5 Pages (1250 words) Essay

The Fashion Industry and the New Consumer

This paper explores The Fashion Industry And The New Consumer.... The Tesco plc is fourth largest retailer globally after the Wal-Mart, the Home Depot and Carrefour, and the leading supermarket retailer in the United Kingdom.... The corporate begun after the WW1, and is renowned for the expansion....
8 Pages (2000 words) Coursework

Business Issues and the Contexts of Human Resources

It is evidently clear from the discussion that tesco's major business purpose is to provide a wide array of general merchandise and groceries.... tesco's management functions are associated with improving the functionality of every department and maintaining long-term relationships with employees....
14 Pages (3500 words) Assignment

Recommendations for Tesco (UK only)

Human resource refers to the total skills, creative abilities, aptitudes, knowledge and talent of an organisation's workforce as well as their values, attitudes, prejudices and their beliefs.... The human resources are in fact multidimensional in their nature.... uman resource… Its aim is the maintenance of better human conduct by the development, appliance and development of policies, processes and procedures relating to the human Therefore, human resource is concerned with getting better results through collaborating with people....
4 Pages (1000 words) Essay

Information and Communication Strategy at Tesco

The current study presents аn overview of orgаnizаtionаl business strаtegy in terms of ITC initiаtive to support business аnd build competitive аdvаntаge.... Pаrticulаrly, the cаse of Tesco grocery is provided to cover the issues of corporаte informаtion аnd communicаtion strаtegy....
11 Pages (2750 words) Case Study

Training and Development in Tesco

hellip; The author explains that since Leahy's resignation announcement, drastic changes were witnessed in its stock market, which witnessed a sharp drop in the value of tesco's shares.... ince Leahy's resignation announcement, drastic changes were witnessed in its stock market, which witnessed a sharp drop in the value of tesco's shares.... From the above, it was evident that Tesco needed to instill confidence in its customers and the public hence there was a re-engineered customer service mechanism in operation for sustenance of Leahy's transformational leadership style that saw tesco's unprecedented rise in the last one and a half decade (Bass,1990) ....
4 Pages (1000 words) Assignment

Marketing in Action

nbsp;… The report then proposes recommendations in order to revive Tesco's position and its market share.... The recommendations have been posted on different lines including Loyalty, hard discounters, non-food category, and online market place.... The macroeconomic factors that affect tesco's marketing plan include Political, economic, Social, and Technological....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us