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Advertising Techniques That Attract Adolescence

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... tobacco industry, the alcoholic beverage companies also do their best to attract the adolescent dollar. "The teenage patronize them according to an age-defined niche. The attractiveness of adolescence as a consumer group is not only is including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The and it is easier to attract buyers. Advertising Advertising usually starts with newspapers advertisements. It is important to advertisement in local newspapers first to that the disclosure used in the Miller Lite ad is less effective at attracting and holding adolescents' attention than ...



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Sources list for ADVERTISING TECHNIQUES THAT ATTRACT ADOLESCENCE:

Raphel, Murray. 2005. "10 advertising techniques that work." Art Business News, March.
Video Advertising

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

"Pros and cons of various research techniques." Riger Advertising. Available: http://www.riger.com/know_base/research/pros.html (Accessed 2005, January 23).
Questionnaires and Focus Groups

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

 

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