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International Marketing Plan

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... focus on electronic repair equipment and electronic devises. 4) Expand the existing markets to include international markets outside of North America. with an estimated 18 million users. The rise in usage meant an untapped market--an international market. Soon, . Criminal Justice 8 . International Financial Markets The origin of the international commodity markets have been through the trading of agricultural products. In the United the international markets where the market share still has opportunities for capture. Journal of Marketing Research 36, 1: 1-17. Jain, S.C. (1989). Standardization of International Marketing Strategy: Some Research Hypotheses. Journal of Marketing ...



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Sources list for INTERNATIONAL MARKETING PLAN:

Osland, G. E., Taylor, C. R. and Zou, S. Z. (2001) Selecting International Modes of Entry and Expansion. Marketing Intelligence and Planning. Vol 19, No 3, p153 - p161
International Strategic Marketing

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en
The FEDEX Company

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

 

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