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Online Advertising Technology

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... to communicate with clients. Internet use in offices is expected to grow at an unprecedented rate. Online research, advertising and communication online advertising business is in a slump." At the time when the industry was just getting its feet wet with streaming including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The Nat Ives. AOL's Problems Obscure Improving Outlook for Online Advertising. New York Times: December 6^th, 2002. This section will address ethical questions concerning commercial speech doctrine and truthful online advertising about ...



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Sources list for ONLINE ADVERTISING TECHNOLOGY:

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising

"Voice Printing (Voice Recognition Technology)(Technology Information)," PC Magazine, January 5, 1999.
Voice Recognition Technology

 

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