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... ******r** ****s******ss ****s ****s ****** s**r******g****s ****d s****r****s **** s********ss** ******s ******** **************** ****s r**s****g s******s **** ****s ****s******ss **** ************ **r**d****g, d**s******** **** ****** ******** ************** s******s ******** ****r** ********** dependence upon the McDonald;s and Pizza Hut Corporation for its survival. ******r** ****s******ss ****s ****s ****** s**r******g****s ****d s****r****s **** s********ss** ******s ******** the market share between these two. The company is now looking at new, broader markets for growth. A quick reflection at ...



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Sources list for MARKETING QUICK MCDONALD S:

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), 9-29.
Information Technology and the Small Business

 

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