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Shock Treatment Nike Advertising

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Sources list for SHOCK TREATMENT NIKE ADVERTISING:

Baum, H. 1990, 'Shock treatment needed to revive brands in the '90s,' Marketing News, vol. 24, pp. 12.
Internationalization of Branding

Schimke, S. (1997, May 21). Shock treatment. City Pages. Retrieved online on April 28, 2005 from CityPages.com. Web site: http://www.citypages.com/dat abank/18/859/article3511.asp. Schimke, S. (1997, May 21). Shock treatment. City Pages. Retrieved online on April 28, 2005 from CityPages.com. Web site: http://www.citypages.com/dat abank/18/859/article3511.asp.
Howard Stern

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

 

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